Preparing for Success

By Matt Stanley/ General Manager

We’ve been talking about expansion a lot over the last couple years. We received an overwhelmingly positive response from a shopper survey about expansion, created a Strategic Plan built around the idea that we’d expand and increase our impact in the community, and worked with the Board of Directors to design site-selection criteria that met our needs. Since then we’ve been looking for the ideal piece of real estate. The next big step in our progress towards expansion is signing a lease for a location that aligns with the Board-created site selection criteria.

Real estate negotiations don’t make the best news. We want to present our plan to the ownership when they are firm and in our best interests. In the meantime, I thought I’d use this opportunity to share some of the preparedness work we have accomplished or are currently working on. The goal of all this work is to give our new expanded store the best chance of success – and it has enhanced our current operation too!

Organizational Capacity

Last year we looked at an analysis of our current organizational structure and planned for how it will evolve as we continue to grow and eventually open our new store. Our staff size is expected to grow considerably right out of the gate. Think 60-65 staff members compared to our current staff of 25. We now have a clear path toward what our organizational chart will look like, how roles will change, and where new positions will be needed. This provides staff awareness for those interested in further developing their skills and interests as the Co-op grows. We’ve already implemented a new position, Front End Manager, who oversees the cashiers. We hope you experience continued enhancements in customer service when you check out your groceries.

HR Work

We’ve nearly completed a redrafting of our staff manual complete with legal review. It will prepare us to manage and apply our policies fairly to a larger staff. It will also serve as an improved tool for staff to use in order to understand the relationship between themselves and their employer. The plan for the new store calls for a part time HR person. We know this will improve the workplace because it will provide staff with a regular and accessible expert on the co-op’s benefits, policies, and the handling of sensitive situations in way that aligns with our cooperative values.

Financial Management

Last year we voluntarily underwent a financial audit of fiscal years 2014-2015. We had no material weaknesses – meaning from the auditor’s perspective there is no reason to believe that there has been any misstatement of the Co-op’s financial accounting. We are currently completing an audit of 2016. Producing audited statements will give validity to the financial performance of the Co-op as we seek financing for our upcoming project. It also offers us parameters for improving internal controls and ensuring that the Co-op is following Generally Accepted Accounting Principles for grocery retailers.

Staff Development

We have focused and will continue to focus on developing the leadership capacity of our management team. This includes trainings, weekly review and practice of leadership tools and educational material, and more. We regular read leadership themed books as a team and meet for discussion. Our latest read was a book called The Good Jobs Strategy. The book that demonstrates that companies that view their workforce as an asset to be maximized rather than a cost to be minimized have both happier workers and better business results. Of course, at the Co-op we want happy engaged workers because that translates to better service to our owners and shoppers. Better service means more folks support our Co-op and our impact on the community grows.

Competition

We got experience dealing with increased competition after Fred Meyer completed its remodel in 2014.  We planned and minimized the impact from the increase in their offering of natural foods. We added fresh meat to the store, expanded our deli offering, and improved our prices. Now we have our eyes set on how a Walmart may impact the co-op. The Management Team will be preparing a plan for how we’ll maintain our momentum after Walmart opens early next year. Preparing for competition or shifts in the market for natural foods is a skill we’ll want even after we open our new location. We know that our willingness and ability to support local producers sets us apart from stores like Wal-Mart and our capacity to sell more local products will only increase in our new store.

A Strong Investment

All this work in combination with the nitty-gritty details of the expansion project (signing a lease) which we hope to soon share means that when it comes time to invest in the Co-op’s preferred shares, you’ll know we’ve done our homework, planned meticulously, and thereby minimized risk to our owner-investors and shoppers who depend on our store for their diets. It doesn’t hurt that it improves the co-op experience now too! We look forward to sharing more of our plans soon!

9 thoughts on “Preparing for Success

  1. I think accessibility of the future co-op location is important. Looking at this from a transportation perspective and dwindling oil reserves we need to be thinking about walkable communities. I would like to say thanks for all the hard work that goes into expansion efforts as outlined in this update and it would be so nice if the current co-op could remain as it is right now and the second store could come into being.

    • Sustainability is so important and the world is lucky you’re thinking about this. The Board certainly wants a site that is good for pedestrians, but realizes that in order to keep our doors open we must provide ample parking for motorists too. One really cool thing about a bigger store that’s visible from the main drag is that higher sales will make it so we can provide a bigger marketplace for local food. The average food product travels 1500 to supermarket shelves. When we can source more local food we cut down greatly on fossil fuel use, emissions, boost the local economy, strengthen the local food system, and get to eat the best quality food!

    • It would be so awesome if the Co-op could fill the space but there is just not enough parking for a grocery store.

  2. Thank you for the update Matt. I’m looking forward to hearing more about the expansion when the new location is chosen. Meanwhile, you are doing a great job leading your team! I drive up from Seaside weekly just to do the bulk of my shopping. I Love My Co-Op ❤

    • Awe, thank you! It is really nice to hear your positive comment. We really appreciate you going out of your way to come to our Co-op.

  3. The recently vacated Astoria Ford building(s) would be a good location with lots of room and parking, but not much in the way of walkability.

    • Dawn, yes it would be cool to see a grocery store there for sure. The Board is looking for a more centrally-located Astoria site currently.

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